It’s hard to put into words what it’s like stepping into a place that feels like it was made for a movie. But that’s exactly how our day unfolded at La Réserve à la Plage in Saint-Tropez.
This wasn’t just another beach day. It was luxury wrapped in white linens, sun-washed comfort, and Mediterranean flavors — all served with thoughtful service and a sense of calm you only find in places that truly know hospitality.
Effortless Arrival, 5-Star Welcome
After a scenic two-hour drive from our hotel in Provence, we arrived in the gravel lot and casually mentioned our lunch and daybed reservation to the staff. Minutes later, a golf cart pulled up to escort us to the beachfront entrance. That small detail — not needing to walk under the midday sun with beach bags in tow — set the tone for what was to come.
Security at the front gave us peace of mind, and within minutes of arriving, we were settled into our reserved daybeds with fluffy towels and chilled drinks on the way. They showed us where the washrooms were, and from that moment on, everything was about relaxing.
A Dreamy Beach Scene by Philippe Starck
I had seen photos of La Réserve, but experiencing it in person? That’s something else. Designed by Philippe Starck, the beach club oozes understated chic — crisp white umbrellas, soft wood tones, and elegant cabana-style daybeds that invite you to sink in and stay a while. It feels like the set of a French summer film — but without the fuss.
It’s elegant without being intimidating. Luxurious, yet completely relaxed.
Mediterranean Lunch to Remember
We love seafood, so naturally we leaned into the Mediterranean flavors. Every bite felt like sunshine. We devoured the calamari and artichoke friture with aioli, the Bufala mozzarella and marinated tomato salad, the grilled octopus with sweet potato teriyaki, and of course, homemade frites with salmon for our daughter. She topped off her meal with a decadent chocolate lava cake (we have captured it in our Instagram reels but forgot to take a photo of it) — still talking about it days later.
Every dish was plated beautifully and seasoned just right. We ate every last bite.
Exceptional Service That Felt Personal
One of the moments that stood out? We had reserved two daybeds — but the staff noticed we were three and offered the empty one next to us for free. No awkward questions, no upselling. Just kindness and thoughtfulness.
Throughout the day, staff checked in often, made sure we were comfortable, and even brushed sand off our space between visits. We were given fresh towels multiple times. The level of care was beyond what we expected — truly 5-star.
The Little Luxuries That Made a Big Impression
It’s the small things that make a day unforgettable. The golf cart pickup. The crowd — stylish, calm, and respectful. The soft white sand and the breeze from the Mediterranean. And a locker to safely store our things, so we didn’t have to worry while soaking up the sun.
This place felt safe, elegant, and just plain easy. Everything worked the way you’d hope it would — no friction, no waiting, just pure enjoyment.
My Family’s Favorite Spot in the South of France
When we asked our daughter what her favorite experience was during our South of France trip, she didn’t hesitate: La Réserve à la Plage. My husband and I looked at each other and nodded. We felt the same. That moment summed it up perfectly: it wasn’t just a beautiful beach club — it was the highlight of our entire journey.
We left that day already dreaming of coming back — this time, with our extended family. It’s the kind of place you want to share with the people you love.
Would We Recommend It?
Absolutely. 10000%.
If you’re visiting Saint-Tropez and want a luxurious beach day that blends world-class design, elevated food, and exceptional service — without the pretension — La Réserve à la Plage delivers it all with quiet confidence.
Note: This is not a sponsored post—we just truly loved our experience and wanted to share it.
